This project involved creating a new modern brand for the California Riverside Ballet. The client wanted a bold new brand that would appeal to a younger audience and still appeal to their loyal older audience. I created a brand concept that is colored with bold shades of blue to represent the drama of the ballet and designed a pictogram of a ballet dancer that reflects their graceful movements . I implemented their new branding across all of their print collateral such as business cards, envelopes, letterhead, and presentation folders. I also created a mock advertising campaign to promote the California Riverside Ballet and their new brand.
Tools used: Photoshop, Illustrator, InDesign, and Lightroom